Founders companion program - MVP to Traction

The program will offer you resources in terms of tools and be coaching to make get your right customers

About the program

As we tend to be fanatical about closing our first customers and hustling our way to initial traction, we need to keep in mind that not all customers are created equal. If you close deals with customers that ultimately shouldn't be buying your product because their use cases are not a good fit, you will suffer the consequences.

But you can fix the situation. Rather than trying to bring as many customers as possible on board, start with just a few perfect customers: the kind who you can build your product for and who will adore your product once they put it to work.

Until you have that handful of fanatical customers, you shouldn't focus on scaling your customer base.

Through this program, I will help you work on your perfect customers.

The companion program will give you everything that it takes for you to get your right customers.

How will this course help you?

With this course, what you get includes –

  • Online tutorial with actionable and practically useful learning - on-demand resources,
  • Lessons covering underlying concepts as well as relevant tools
  • Working in a real-life situation
  • One on one interaction
  • Unlimited support for refining, clarifying thoughts, articulating action plan through emails.
  • Discussion platform
What outcomes can you expect?

The whole program is designed to help you build early traction.

With this program, you will boost active users signups and engagement, bring efficiency and speed in building new startup projects

You get ideal users. The problem in engaging with the non-ideal users is that they tend to be of no use in an early stage because they tend to be not active to use the product. With that, it could take a long time for customer discovery.

This program means you get an extended team. If you are working alone or in a small team, an extended team would mean a larger team and a faster customer discovery.

Through this program, you get momentum. When you hang out with people on common goals, there is an explosion of ideas, inspiration, and outside-the-box thinking that is simply not possible by oneself.

Lastly, when you have ideal users on board, they use your product more frequently and more actively. When that happens, they give you feedback and recommendations which is most critical for moving towards a Product: Market fit.

Pre-launch offer

The program content is being fine-tuned and should be ready in about 2 to 3 weeks from now.

To join now in a pre-launch stage, please apply the coupon code - KYJ7C9I12P.

Frequently Asked Questions

1. When does the program start and finish?

The program starts in about 2 to 3 weeks from now and never ends, as long as you are subscribed! It is a completely self-paced online course - you decide when you start and when you finish.

2. How long do I have access to the program?

After enrolling, you have unlimited access to this program for as long as you like, and till you remain subscribed - across any and all devices you own.

3. What if I am unhappy with the program?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 30 days and we will give you a full refund.

4. What happens to the subscription money that I pay until the program is launched?

You will be given a credit for the equivalent amount as compensation.

Intended Audience: Solopreneurs, Early stage founders, Makers

What's included

  • Works on all devices
  • Certificate of completion

Shashank Rajurkar


Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

In recent time, I have worked with developers and makers working on side-project, solopreneurs and early stage founders with small teams, to bring in ideal customers for the startup projects. This covers all kinds of new businesses in search of product market fit - B2C or B2B; entirely online or partly online; from any geography. The startup projects that I have worked are a diverse stage of product development - from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

My core strength is about experimenting and an efficient way of building early traction by focusing on "ideal" users.