$25.00/m, $99.00/y

Founders companion program - Idea to MVP

The program will offer you resources in terms of tools and be mentoring to make your journey from idea to MVP, smooth and fast.

About the program 

Many individuals and teams struggle to move from ideas to startups, at the right time. Sometimes ideas remain ideas for way too long. At other times they become startups prematurely, without validation. Running experiments is the missing step. It’s a distinct unit or phase of work. Running the right experiments is hard for many.

In an environment where the problem is not known and its solution too is not known, product development is no simpler.

Lean startup process helps you in validating and invalidating your assumptions as quickly as possible through small, inexpensive experiments, to discover and deliver what people want. It favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.

Lean startup principles prescribe to build something just enough to test the critical assumption, run tests and gather data – through a learn-build-test loop.

The companion program will give you everything that it takes for you to take this journey from idea to MVP.

How will this course help you?

With this course, what you get includes –

  • Online tutorial with actionable and practically useful learning - on-demand resources,
  • Lessons covering underlying concepts as well as relevant tools
  • Working in real life situation
  • One on one interaction
  • Unlimited support for refining, clarifying thoughts, articulating action plan through emails.
  • Discussion platform

What outcomes can you expect?

Some of the possible outcomes for your startup, as a result of this program, are :

  • Your first MVP
  • Discover opportunities that might work
  • Minimise wasteful efforts
  • A step by step guide to starting off
  • The launch of your startup project
Pre-launch offer

The program content is being fine-tuned and should be ready in about 2 to 3 weeks from now.

The current price offer is at a 50% discount to the price after the launch of the program.

Frequently Asked Questions

1. When does the program start and finish?

The program starts in about 2 to 3 weeks from now and never ends, as long as you are subscribed! It is a completely self-paced online course - you decide when you start and when you finish.

2. How long do I have access to the program?

After enrolling, you have unlimited access to this program for as long as you like, and till you remain subscribed - across any and all devices you own.

3. What if I am unhappy with the program?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

4. What happens to the subscription money that I pay until the program is launched?

You will be given a credit for the equivalent amount as a compensation.

Intended Audience: Wannabe entrepreneurs, First time entrepreneurs, Startup founders who just took a plunge, Student entrepreneurs, Homepreneurs, Professionals looking for side hustle projects, early stage foudners, Founders working on MVP, Founders validating business model

What makes an idea awesome?
Why traditional to get business ideas techniques fail?
6 Filters that block good ideas
2 techniques that work
Ideas worth going for
Startup = Experiment
Lean startup methods
Lean business model
De-risking your business model
Pain point validation through customer discovery interviews
Who are early adopters
Why are early adopters critical for you?
Finding early adopters
Engaging with early adopters
What is MVP (Minimum viable product)
Resistance to MVP experiments
Different types of MVPs
Getting better out of MVP experiments
Deciding on MVP experiment
Tools and resources for MVP - landing pages
Tools and resources for MVP - Ad campaign
Tools and resources for MVP - crowdfunding
Tools and resources for MVP - explainer video
Tools and resources for piecemeal MVP
Tools and resources for blog MVP
Tools and resources for MVP - wizard of OZ
Tools and resources for concierge MVP
Tools and resources for prototype MVP
Feedback from users
Experiments and biases
Beyond MVP

What's included

  • 30 Video Lessons
  • 2 Text Lessons

  • Works on all devices
  • Certificate of completion

Shashank Rajurkar


Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

In recent time, I have worked with developers and makers working on side-project, solopreneurs and early stage founders with small teams, to bring in ideal customers for the startup projects. This covers all kinds of new businesses in search of product market fit - B2C or B2B; entirely online or partly online; from any geography. The startup projects that I have worked are a diverse stage of product development - from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

My core strength is about experimenting and an efficient way of building early traction by focusing on "ideal" users.