Find pain that is worth your time

This course will help you to find If the pain point is worth your time and if your business idea to solve that pain is good enough to work on.

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About the Course

A business idea is good if it attracts customers and customers will get attracted only if your idea addresses their pain point. Customers don’t care for your solution or product features in it. They only care to remove the pain that they have. This course is all about the first part of this process.

It is about –
  • Spotting a pain point worth engaging with.
  • Validation of pain point & beyond.
  • Laying foundation to build products that would work.

When we first get hit by an idea, the solution is what we most clearly see and what we spend most of our attention towards. But most products fail — not because startups fail to build their product, but because they fail to solve a “right” customer problem.

It's easy to remain in love with our product and technology. And, as a result, we end up building a product that no one wants, because it simply doesn’t address anyone’s pain point. 

This is a course that gives you everything that you need to know about finding evidence and knowing more about the problem that you want to solve before you start making your product to solve.

Who is this course for?

This course is for:
  • Early stage startup founders
  • Startup founders validating pain point 
  • Wannabe entrepreneurs
  • Homepreneurs
  • People starting with side hustle projects
How will this course help you?

You will learn how to understand the “right” problem before you start building the “right” solution.

If you learn the ways of spotting a pain worth your time, you increase your probability of success in the new business. You would discover opportunities that might work.

You would learn how you minimize wasteful efforts in new product building.

And, you validate the problem that you want to solve.

Eventually, this base work that you undertake now will lead to the launch of your business successfully.

What do you get in this course?

First part: Training via video tutorials and reading material

Second part: Actionable takeaway and working through the real-life situation.

Third part: One group coaching session - live Q&A, a private forum for questions & support

As you apply these learnings to work through each step with respect to your own business idea, you are not working alone. We work together to get you success.
Intended Audience: startup founders, Startups at pre-beta stage, Startups doing customer discovery, Startup founders at ideation stage, wannabe entrepreners

Course Curriculum

Introduction to the course
Pain point and business idea
Knowing more about pain point
Why will surveys not work?
Who do you interview?
Customer interviews
Framework for conversation
Course assignment
You can send your assignment here
Summing up

Shashank Rajurkar


Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

In recent time, I have worked with developers and makers working on side-project, solopreneurs and early stage founders with small teams, to bring in ideal customers for the startup projects. This covers all kinds of new businesses in search of product market fit - B2C or B2B; entirely online or partly online; from any geography. The startup projects that I have worked are a diverse stage of product development - from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

My core strength is about experimenting and an efficient way of building early traction by focusing on "ideal" users.


good course and a good tutor

Shilpa Soti , 1 year ago

Amazed and satisfied are the least things i could say to describe this course, good topics to discuss and good arguments , good job !

Wealth for the brain

ALEX RUDD , 1 year ago

What i have seen in this course is very interesting indeed, it's rare to stumble upon such good quality ideas about business and starts up. thumbs up !


Neerav Raijin , 1 year ago

Interesting, concise and simple to understand ! your course have matched all my criteria of good courses and i should congratulate you for the good work you have been doing so far .

Good course

Simon , 1 year ago

It's a very interesting course, Ive found many questions to think about and many new ideas to be applied to my work !

Nothing worth having comes easy

Lucian fondi , 1 year ago

Happiness does not come from doing easy work but from the afterglow of satisfaction that comes after the achievement of a difficult task that demanded our best. And as i can see you are among the ones that surely felt that satisfaction after achieving this work . great job !