Early Adopters

Finding and engaging with them

Watch Preview Sign up now!
About the Course

Is your startup needing help with any of the following?

  • Struggling to validate idea
  • Looking for course correction
  • Difficulties in getting users, customers on board
  • Not sure if running on “founder intuition” will work
  • Getting first paid customer
  • Don’t know if the problem is relevant
  • Don’t know how to build a product that customers want
  • No traction
  • Grow from one customer to ten customers
  • Finding prospects
  • Trying to increase chances of attracting investment
If the answer to any of the questions above is yes, then this course is for you. The course will help you learn how it is a prudent strategy to go for early adopters.

The riskiest assumption, for your start-up, in the beginning, is whether there are any people actively trying to solve the problem your product will solve for them. These are the people we call early adopters.

If you are able to locate them and engage with them in your early stage of startup building; you are on a right path.

Who is this course for?

This is course is more for founders of startups :

  • At pre-beta stage
  • At discovery stage
  • Building MVPs
  • Struggling to validate idea
  • Having difficulties in getting users, customers
  • Still running on a lot of “founder intuition.”
  • Who are finding it tough to get first paid customer

How will this course help you?

This course is designed, with coaching as an element built into it.

When you are struggling your early-stage business building,  discussion forums and local meetups provide some value to you but they do have limitations if you need hand holding.

Your own trial and error method would possibly take you there, but it might take much longer and you are not sure if you are doing it right.
This course provides you information, helps you gain understanding in the context your customised situation, and provides an option of hand-holding when you need. Besides, use of proven methods, efficient tools would just ensure you reach your goals sooner than you want.

What outcomes can you expect?

Some of the possible outcomes for your startup, as a result of this course, are :

  • Validation of problem
  • Validation of solution
  • Identify need to pivot
  • Identification and engagement with early adopters
  • Minimising wasteful efforts
  • Greater chances for product-market fit
  • Discover new opportunities that could work
  • Discover ways to find early adopters
  • Your first paying customer
  • Your first ten customers
  • Traction building
  • Interest from potential investors

Intended Audience: startup founders, startups at MVP stage, Startups at pre-beta stage, Startups doing customer discovery, Startup founders at ideation stage

Course Curriculum

Introduction to the course
Who are early adopters?
Why do they matter?
Why is it hard to seek and work with them?
Finding early adopters
Engaging with early adopters
Signs that you are not with early adopters
Find that one person who gives a shit
What if you don't find any?
Course assignment
You can send your assignment here
Summing up

Shashank Rajurkar


Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

In recent time, I have worked with developers and makers working on side-project, solopreneurs and early stage founders with small teams, to bring in ideal customers for the startup projects. This covers all kinds of new businesses in search of product market fit - B2C or B2B; entirely online or partly online; from any geography. The startup projects that I have worked are a diverse stage of product development - from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

My core strength is about experimenting and an efficient way of building early traction by focusing on "ideal" users.


Intersting content

Lucian fondi , 1 year ago

I am very interested in how to boost the chance of getting a start up work, and the early adopters are the first customers that make this success possible . thumbs up for the course !

Early adopters issue

Shilpa Soti , 1 year ago

I can see that once more you have excelled in your course and are continuing in the path of creating the perfect start up and how getting the work done correctly .

Neerav Raijin , 1 year ago

I have many friends who struggle to keep their start up alive, and your course present many informations that will be valuable for them and as i intend to start mine very soon i think that this course will set me on the right path Thank you .

Nathan , 1 year ago

As a young entrepreneur, i was always concerned about the level of evolution of my start up, i have tried to make all the factors of success work on my side, and this course is shedding light on one these factors !

Amazing Course

Christian , 1 year ago

An Amazing course indeed, the way you explain and the quality of your arguments are very good . I highly recommend it for those interested in setting their own start up .