Articulate value proposition for your startup

Unique Value Proposition: A single, clear compelling message that states why you are different and worth buying.

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About the Course

The value proposition is the #1 thing that determines whether people will bother to invest more time and energy to know more about your product or hit the back button. In the early stage of a start-up when you are not yet known popularly, it becomes even more critical that you have a better value proposition.

If you are familiar with lean business model canvas by Ash Maurya, the value proposition is one of the 9 blocks of a business model that you sketch when you get started to put your idea onto a paper. It is one of the most important elements of the business model and therefore critical for start-ups to get it right.

This course will introduce you to the best of the practices of articulating and building a value proposition for your new start-up business and take you through all those steps that would lead you to successfully building a compelling value proposition.

Who could (or should) bother about value proposition?

Who could bother about value proposition? Anyone and everyone!

OK, maybe I’m a little biased. Anyone CAN work on their own value proposition about their offerings, but not everyone WILL.

Some of the people who stand to gain the most from articulating & building a compelling value proposition include (but are not limited to): founders of start-ups, authors, speakers, comedians, coaches, industry experts, content creators, social influencers, or anyone with an offering to sell. Basically, anyone who has a product to sell and wants to build an engaged audience should consider spending a good time to articulate and test value proposition.

What’s to come

Over the next ten days, you’ll learn how to build the value proposition for your very own start-up and have it set for your launch of your business. There are 10 text-based lessons to cover all the concepts and tools. Each lesson would take 5 to 10 minutes of your reading time, plus some processing; to take the learning further.

What do you get in this course essentially?

I’d love to see your start-up’s value proposition in action (and maybe even have it on as an example on my blog to promote it). You can use the learning and apply it on your own to build your value proposition. But, I would love to play an active part in your pursuits towards this and if you wish to, we can continue to have a dialogue here under discussion area of the course or through emails or phone, after you complete the course. I want you to get your value proposition out there ASAP! 

What outcomes can you expect?

Some of the possible outcomes for your startup, as a result of this course, are :

  • Connect with your audience
  • Get a clarity for yourself'
  • Validate your business model
  • Discover opportunities that might work
  • Minimise wasteful efforts
  • A step by step guide to articulate your first statement of value proposition and continue testing 
  • Launch of your startup project

Intended Audience: Wannabe entrepreneurs, First time entrepreneurs, Startup founders who just took a plunge, Student entrepreneurs, Homepreneurs, Professionals looking for side hustle projects

Course Curriculum

Introduction to the course
Why does it matter to you?
Customer value
Customer-Attracting Value Propositions
Write value proposition - shortcut method
Write value proposition - value canvas method
Write value proposition - blue ocean method
Testing & iterations
Using value proposition

Shashank Rajurkar


Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

In recent time, I have worked with developers and makers working on side-project, solopreneurs and early stage founders with small teams, to bring in ideal customers for the startup projects. This covers all kinds of new businesses in search of product market fit - B2C or B2B; entirely online or partly online; from any geography. The startup projects that I have worked are a diverse stage of product development - from a stage when you just have an idea to a stage where you have a landing page or an MVP or some functional product ready.

My core strength is about experimenting and an efficient way of building early traction by focusing on "ideal" users.