Write your first B2B customer case study

Convert more leads, reduce sales cycle, close more sale and scale up your business

About the course

Customer case studies are among the most important tools for a B2B business, whether you are a B2B startup or an enterprise business or a freelancer with B2B clients. The customer case studies are the most effective tools for conversion of leads or for closing a sale in all these situations.

Customer case study is the story of your product told with your existing customer as a hero and it demonstrates your approach to problem-solving.

If you are not using this tool or if you are not using this tool to its fullest potential, you are missing something important.

Creating case studies isn’t like writing a college business report. It isn’t like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show—­­not tell—­­potential customers why your product or service solves a real problem. In short, building a case study that converts is as much an art as it is a science.

This course will teach you both – arts and science with this skill.

This course will take you through the exact steps you need to take to get your first customer case study quickly.

Who is this course for?

This course is for all those connected to a B2B product or a service offering in some way or other.

You could be an early stage B2B startup founder with not too much money to spend for hiring a professional case study writer. This course will enable your first or a first few case studies with a least of investment.

You could be a freelancer offering your services to B2B clients. This course will enable you to bring out and showcase your customer case studies in shortest possible time.

You could be a founder or an established B2B business or a marketer as a team member of a B2B business. This course will help you understand the whole dynamics of a customer case study and so will allow you to get the best when you outsource the work to some professionals.

You could be a digital marketing professional. This course will help you gain the required knowledge of creating a customer case study for your B2B clients.

What is included in this course?

In this course, you will get everything you need to learn about writing your very first customer case as a professional marketing material.

This course will explain the 7 steps process of creating a b2b case study, explaining each step in details, highlighting the key focus therein the care that you need to give.

The course also offers a "plug and play" -  "ready to use" template. So, once you have all the information ready, it’s a matter of few hours to roll out your case study.

While this course teaches you about the basic form of a B2B customer case study, it will introduce you to some more advanced, more creative formats too.

And, lastly, you will learn how you can make the best use a b2b case study – in more than one way, in your marketing and sales efforts.

Outcome that you can expect from this course

The obvious outcome of this course is - your first b2b case study, in a more efficient manner, that doesn’t distract you from your core focus on business.

If you are an entrepreneur or a freelance service provider for B2B clients, this course would lead you to have a collection of case studies showcasing where you excel and what expertise differentiates you from competitors. All this would mean more lead conversions, more sales closing, shorter sales cycles and more business for you.

If you are a b2b marketer, this course would give you an edge to understand how to build a B2B customer case study and how to make use of it in the best interest of your sales goals.

Intended Audience: B2B founders, B2B marketors, B2B freelancers

Introduction
Why is B2B marketing different?
Why a case study critical for B2B?
Tools for social proof
7 Steps to write
"Plug and play" template
Download a template
More creative forms
Getting the best out of a case study
Summing up

What's included

  • 9 Video Lessons
  • 1 Text Lesson

  • Works on all devices
  • Certificate of completion

Shashank Rajurkar

Instructor

Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, investors deck, business plan, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

My core strength is about experimenting.

Many individuals and teams struggle to move from ideas to projects (or startups), at the right time. Sometimes ideas remain ideas for way too long. At other times they become projects (or startups) prematurely, without validation. Running experiments is the missing step. It’s a distinct unit or phase of work.

Running the right experiments is hard and this is where I bring in value.