Founders companion program - MVP to Traction

The program will offer you resources in terms of tools and be coaching to make get your right customers

Take this Course for $30/m, $149/y
About the program 

As we tend to be fanatical about closing our first customers and hustling our way to initial traction, we need to keep in mind that not all customers are created equal. If you close deals with customers that ultimately shouldn't be buying your product because their use cases are not a good fit, you will suffer the consequences.

But you can fix the situation. Rather than trying to bring as many customers as possible on board, start with just a few perfect customers: the kind who you can build your product for and who will adore your product once they put it to work.

Until you have that handful of fanatical customers, you shouldn't focus on scaling your customer base.

We help you work on your perfect customers.

The companion program will give you everything that it takes for you to get your right customers. 

How will this course help you?

With this course, what you get includes –

  • Online tutorial with actionable and practically useful learning - on-demand resources,
  • Lessons covering underlying concepts as well as relevant tools
  • Working in real life situation
  • One on one interaction
  • Unlimited support for refining, clarifying thoughts, articulating action plan through emails.
  • Discussion platform

What outcomes can you expect?

Some of the possible outcomes for your startup, as a result of this program, are :
  • Articulation and validation of the pain point in the business model 
  • Articulation and validation of the target market
  • Discovery on ways to reach out to early users.
  • Signing up and engagement with early users
Pre-launch offer

The program content is being fine-tuned and should be ready in about 2 to 3 weeks from now.

The current price offer is at a 50% discount to the price after the launch of the program.

Frequently Asked Questions

1. When does the program start and finish?

The program starts in about 2 to 3 weeks from now and never ends, as long as you are subscribed! It is a completely self-paced online course - you decide when you start and when you finish.

2. How long do I have access to the program?

After enrolling, you have unlimited access to this program for as long as you like, and till you remain subscribed - across any and all devices you own.

3. What if I am unhappy with the program?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within the first 30 days and we will give you a full refund.

4. What happens to the subscription money that I pay until the program is launched?

You will be given a credit for the equivalent amount as a compensation.

Intended Audience: Wannabe entrepreneurs, First time entrepreneurs, Startup founders who just took a plunge, Student entrepreneurs, Homepreneurs, Professionals looking for side hustle projects, early stage foudners, Founders working on MVP, Founders validating business model, solopreneurs, techie founders

Shashank Rajurkar


Presently, I am involved in entrepreneurship training, mentoring and startup consulting.

My prior work involved a stint in an early venture fund and launching and building two businesses.

My current focus area is - early stage starups, early traction, lean business model, value proposition, investors deck, business plan, product-market fit, minimum viable product (MVP), strategy, growth, lean business model validation process and more.

My core strength is about experimenting.

Many individuals and teams struggle to move from ideas to projects (or startups), at the right time. Sometimes ideas remain ideas for way too long. At other times they become projects (or startups) prematurely, without validation. Running experiments is the missing step. It’s a distinct unit or phase of work.

Running the right experiments is hard and this is where I bring in value.